This week the News has just got worse and worse and as bad as it has been for the last 28 years. The Media is so depressing at the moment with a round up of job loses. My thoughts go out to all the people in difficult circumstances and in threat of loosing their jobs.
People are still coming to me to launch new businesses with fantastic ideas and products which will still sell with the right promotion. I hate to see businesses lose sight and not market themselves - if they are not visible they can't sell. A good design and Marketing agency should help guide companies through difficult times, I believe in the long term approach of helping a company to get through with a good plan to get the best return on investment. To create campaigns that are innovative and creatively second to none. I have had an increase in customers as people are wanting more creativity and better value for money. Please if you know someone or a company which needs a good designer, get in touch. My new website is in progress with lots of new creative graphic design and marketing campaigns. This is my current website: http://www.tonyparsons.com and here is some of my work: Portfolio
Maybe a refresh to the business image will help get you noticed, some of the logos and corporate identities I have designed. If you need beautifully designed brochure of flyer or some clever advertising
Friday, January 23, 2009
Tuesday, July 8, 2008
Can Creative Graphic Design Help Beat the Recession?
New words came to soften the blow 'Credit Crunch' and now the full fat 'Recession'
This is not a time to think about slowing down - First of all the media was full of the credit crunch, then it was economic slow down but now the dreaded ‘r’ word has started to rear it’s ugly head.
In the UK in 2008 is at least in an economic slow down; house prices are falling, many companies are announcing reduced profits and the figures from the British Retail Consortium (BRC) out today suggest that the high street suffered its worst performance for three years as retail sales fell for a second consecutive month in April.
Simply put, in a recession your customers are likely to spend less, so your revenues and profits go down! As a consequence many business managers take out the hatchet and cut their marketing budgets to save costs. But is this the right thing to do?
It depends on whether you see your marketing budget as a cost or an investment. The smarter business manager thinks of marketing as the latter. You’d expect me to say that but there is evidence to support the case for maintaining or even increasing your marketing spend in times of recession.
A recessionary market can provide an opportunity for businesses to build a greater share of market through aggressive advertising without reducing short term profitability. Conversely, businesses that reduce media spend suffer a loss of market share.
Are you frightened to spend on marketing at the moment or are you waiting to see what happens?
This is not a time to think about slowing down - First of all the media was full of the credit crunch, then it was economic slow down but now the dreaded ‘r’ word has started to rear it’s ugly head.
In the UK in 2008 is at least in an economic slow down; house prices are falling, many companies are announcing reduced profits and the figures from the British Retail Consortium (BRC) out today suggest that the high street suffered its worst performance for three years as retail sales fell for a second consecutive month in April.
Simply put, in a recession your customers are likely to spend less, so your revenues and profits go down! As a consequence many business managers take out the hatchet and cut their marketing budgets to save costs. But is this the right thing to do?
It depends on whether you see your marketing budget as a cost or an investment. The smarter business manager thinks of marketing as the latter. You’d expect me to say that but there is evidence to support the case for maintaining or even increasing your marketing spend in times of recession.
A recessionary market can provide an opportunity for businesses to build a greater share of market through aggressive advertising without reducing short term profitability. Conversely, businesses that reduce media spend suffer a loss of market share.
Are you frightened to spend on marketing at the moment or are you waiting to see what happens?
Hello and welcome
Hello and welcome to my blog, I have started this blog to discuss graphic design in print and digital mediums. If you have any questions please let me know.
Please have a look at my website is http://www.tonyparsons.com
Please have a look at my website is http://www.tonyparsons.com
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